Totem Advisory & Studio combines strategic innovation, social media and video to drive real business outcomes – which is why we are the leading social video solutions provider across the Asia Pacific Region.
Trade & Investment QLD
Totem developed an end to end social video solution that positions Queensland as the no.1 destination for international students to spend a semester abroad. #SummerLifeQLD transformed engagement with millennials and is now TIQ’s no.1 driver of students who visit their website to study in Queensland. The project has reached over 10 million people in 8 languages!
Pieces of Content
Likes, Comments and Shares
YouTube Pop-Up, Google & AFTRS
The YouTube Pop Up Space event shifted perceptions and positioned AFTRS as a reference point for innovation in screen, sound, and story-making globally. Totem helped negotiate the strategic partnership with YouTube and Google, and created all AFTRS content for the event. The influencers involved had a combined reach of 25 Million.
Top Gear & BBC Worldwide
Our strategy created global positive sentiment for the franchise’s worldwide rebrand with social influencers Motology and How Ridiculous. We created authentic, transparent and engaging content, generating a record breaking 2.7 million minutes watchtime for the Top Gear target audience across YouTube, Facebook and Instagram. TMZ, ESPN and five other international outlets covered the story including live interviews on Sunrise and 7News.
Engagements (likes, comments, shares)
National TV Placements
Royal Life Saving
Totem developed an influencer strategy with Racka Racka and Axis of Awesome to create content to increase awareness on the dangers of drinking and swimming in the lead up to Australia day. All engagement was completely organic and resulted in multiple “react” videos and coverage from Reddit to the Daily Mail.
2 Million +