For 10 years Steve Crombie travelled 500,000kms by land and sea (sponsored by 35+ brands | Yamaha, etc) as a professional motorbike rider and adventurer.
Seeing the impact of a disrupted media industry, Steve set out on an entirely new adventure – to craft strategies for leading brands, producers, content creators to make sure brilliant content was still able to reach its’ audience.
Steve established Totem, and with a talented group of forward thinkers, built the first content MCN in Australia and the only consultancy to specialise in YouTube.
Now, more than 3 years in, Totem works across all social platforms with some of the most recognised brands in the world and has established its position as an industry leader across APAC. As both an advisory and studio, Totem has unique insight and skills when it comes to creating bespoke video and content solutions that drive real business outcomes.