Strategy
Content
Influencers
Social
Amplification

Strategy

We focus on understanding your business objectives, marketplace insights and available resources to identify key opportunities.
From here we turn opportunities into bespoke solutions that range from social video strategies to completely new video-centric business models. We use strategic innovation, data and insights to reduce your costs, accelerate growth and achieve real business outcomes with measurable results.

YouTube Pop-Up, Google & AFTRS

amplificationcontentinfluencerssocialstrategy


The YouTube Pop Up Space event shifted perceptions and positioned AFTRS  as a reference point for innovation in screen, sound, and story-making globally. Totem helped negotiate the strategic partnership with YouTube and Google, and created all AFTRS content for the event. The influencers involved had a combined reach of 25 Million.

25+

Videos Produced

4 Million

Views

140,000+

Engagement

SKY TV

strategy


Totem developed a strategy to diversify interests outside PayTV to ensure SKY TV maintained existing, and built new, online audiences.

Resulting in Investment

in 90seconds.tv company with Sequoia Capital.

The School of Life

strategy


Alain de Botton approached Totem to develop a social video strategy for The School of Life (SOL). Our goal was to circumvent traditional media and communicate the brand’s ethos to a wider global audience. SOL is now the no.1 Education/Philosophy Channel in the world.

11,000 → 1.7 Million

YouTube subscribers

413,000 → 127 Million

Views

2 → 12

Branches

Content

Our highly experienced in-house production and strategy team work together to ensure social and video formats are developed to target the right audience with meaningful frequency and relevance. We create compelling content for leading social and VOD platforms from Facebook to Free-to-Air and YouTube to YouKu and understand what it takes to convert your audience into advocates and achieve the best outcomes for your brand.

Trade & Investment QLD

amplificationcontentinfluencerssocialstrategy


Totem developed an end to end social video solution that positions Queensland as the no.1 destination for international students to spend a semester abroad. #SummerLifeQLD transformed engagement with millennials and is now TIQ’s no.1 driver of students who visit their website to study in Queensland. The project has reached over 10 million people in 8 languages!

*Watch the Live Project*

4.4 Million+

Views

4000+

Pieces of Content

555,000

Likes, Comments and Shares

Top Gear & BBC Worldwide

amplificationcontentinfluencerssocialstrategy


Our strategy created global positive sentiment for the franchise’s worldwide rebrand with social influencers Motology and How Ridiculous. We created authentic, transparent and engaging content, generating a record breaking 2.7 million minutes watchtime for the Top Gear target audience across YouTube, Facebook and Instagram. TMZ, ESPN and five other international outlets covered the story including live interviews on Sunrise and 7News.

1,325,000

Views

38,000+

Engagements (likes, comments, shares)

3

National TV Placements

Influencers

Totem is the first company invited by YouTube in Asia Pacific to start a content focused talent network and the first company to partner with Tubular Labs in Asia. The complexities of different platforms and brands and how to work with world leading influencers and social media personalities is our forte.
To make things easier for our clients we manage all processes from influencer identification, talent management, content ideation, production to distribution.

Royal Life Saving

amplificationcontentinfluencerssocialstrategy


Totem developed an influencer strategy with Racka Racka and Axis of Awesome to create content to increase awareness on the dangers of drinking and swimming in the lead up to Australia day. All engagement was completely organic and resulted in multiple “react” videos and coverage from Reddit to the Daily Mail.

2 Million +

Views

44,000+

Video Likes

100%

Organic Engagement

YouTube Brandcast & Bethany Mota

amplificationcontentinfluencerssocialstrategy


The global YouTube team reached out to Totem to create content with Bethany Mota – one of the global beacon talent. We taught her to Surf with Maxi from Bondi Rescue for Brandcast and Fanfest

227,000

Views

100%

Organic Engagement

ANZ

amplificationcontentinfluencerssocialstrategy


Totem partnered with ANZ to incorporate their Business Ready campaign into a popular video targeting small business owners featuring Nicko’s Kitchen (Rob Nixon). This is ANZ’s highest sentiment on any video campaign and proved that social video could drive sales conversions

153,000

Views

98%

Positive Audience Sentiment

300,000+

Minutes watched

Social

We love complex social strategies. Our most recent project was across 10 countries, 8 languages and 45 platforms! Over the last few years we have developed social strategies for over 100 TV shows. We understand audiences and how to turn fans into advocates with an always-on, brand focused approach. Our expertise in community management and audience engagement spans across all major social media platforms.

Bondi Rescue & CJZ

amplificationinfluencerssocialstrategy


Totem developed a holistic digital and YouTube strategy, that enabled effective content ID, rights management and insights to inform the creation of new series. Including top ten Google Hangouts (Live Video) in the world.

100 Million

views

2000%

subscriber growth

902,529

Total Social Reach per week

Meat & Livestock Australia

amplificationcontentinfluencerssocialstrategy


Totem produced an ‘always on’ social strategy and influencer solution to improve positive sentiment in the beef and cattle industry in an authentic way, leveraging 4 of Australia’s most iconic influencers.

940,000+

Views

19,000+

Engagement

2,300%

More views than previous MLA campaign

Amplification

Great content is half the battle. We ensure your content is seen by the right people in the right places to achieve business outcomes that align with your strategic objectives.
Our techniques leverage paid, owned and earned opportunities to reduce costs, increase reach and retain your audience. Often our amplification is so good our social media video content is bought by TV networks!

Destination NSW and South Australia Tourism

amplificationinfluencerssocialstrategy


A distribution strategy was created for One Stone Pictures, the creators of comedy web series Plonk series 1 and 2. Resulting in their content becoming so successful on YouTube that two networks fought over it – and they both won! Coverage included Pedestrian TV, Mumbrella, ABC, The Today Show and the Advertiser.

535,000+

Views

15,000+

Engagements

Distribution

Network 10, Channel 9, Stan, Qantas and Virgin

Sony Music

amplificationcontentinfluencerssocialstrategy


Totem developed a social influencer strategy to support the official launch of Justice Crew’s music video on YouTube, feat. Royal Stampede and Brittney Lee Saunders.

8,867,353

Views

102,007

Engagement

100%

Organic

Totem Advisory & Studio

Totem Advisory & Studio