Powering the Next Generation of Media
Totem is a digital media studio pioneering content models for social-first audiences.
YouTube Enterprise
Partner and MCN
Facebook
Accelerator Partner
TikTok Production
Partner
Snap Enterprise
Partner
50B+
Views
150M+
Followers Across
Network
15K+
Videos Produced
6T+
Minutes of Watch
Time
A New Kind of Media Company
Totem designs next-gen content businesses for media companies, brands, and creators so great IP reaches more people and makes more money.
We don’t just advise. We build, operate, and grow high-performing brands across YouTube, Facebook, TikTok, Snap, and beyond.
Try Guys
Expanded YouTube empire to 70M FAST viewers via Samsung TV; opened new revenue streams
Snap
Designed and ran creator accelerator. #1 worldwide; model exported to multiple global markets. (feat. Taz and Allesia)
Peking Duk
Direct-to-consumer strategy. Built formats, team and content. 1,500+ media mentions and sold out tours.
We Know the Platforms Inside Out
When platforms need content that performs and partners who understand how it works, they come to Totem.
Snapchat
Design and run flagship Creator Accelerator programs.
TikTok
Go-to production partner and preferred social media consultancy.
Pioneer platform-native creator accelerator models at scale.
YouTube
Operate region-leading MCN and build creator business models.
A New Kind of Media Company
Totem builds media brands shaped for the future.
We design next-gen content businesses for media companies, brands, and creators - turning IP into scalable ecosystems that reach the audiences and revenue they deserve.
We don’t just advise. We build, operate, and grow high-performing brands across YouTube, Facebook, TikTok, Snap, and beyond.
Try Guys
Expanded their YouTube empire to FAST audiences via Samsung TV
Peking Duck
Created viral momentumboosting sold-out shows and streaming growth.
Outback Boys
Totem iconic Aussie brand with over 100M views and counting.
Us In Numbers
44B+
Views
150M+
Followers
15K+
Videos Produced
6T+
minutes of watch time.
“Totem knows how to identify IP others overlook, and transform TV shows with breakout potential into global brands through YouTube. They think globally, move fast, and deliver results. They’re an important partner to YouTube."
Fede Goldenberg,
Global Head of Film and TV Partnerships, YouTube
"Totem is one of our trusted global partners who truly get how to grow on Snapchat. They bring a high level of strategic thinking, service and execution."
Paul Gillan,
Global Head of Business Development, Content @ Snap Inc
“TikTok has worked incredibly closely with Totem on multiple projects, their strategic expertise delivers incredible results. They’ve helped creators, producers and brands achieve massive audience growth and deep engagement. It is a seriously impressive organisation.”
Simon Bates,
Country Manager, TikTok Australia
“Totem are powerhouse thought-leaders in the creator economy.”
Tamara Rothenberg,
Senior Executive at Samsung TV Plus
Where Content, Platforms and Creators Converge
Totem is one of the only companies in the world that works across all three spheres to deliver unified strategy and execution under one roof.
We partner with platforms like YouTube, TikTok and Snap to shape platform strategy, work with creators to build and monetise digital brands, and help media companies accelerate digital change.
What We Do
(and Do Well)
From high-impact consulting to hands-on channel management, Totem combines content expertise, operational firepower, and business strategy to deliver the team, tools, and playbook you need to scale smarter and grow faster.
Consulting
[ Strategic playbook for digital leaders ]
We help partners design production and distribution models that deliver revenue, reach, or relevance. Totem specialise in helping clients to understand how social media can deliver meaningful commercial returns.
Channel Growth
[ Real-world expertise, end to end management]
We embed as your trusted partner, running your channels end to end with full transparency. From strategy and editing to publishing, packaging, and community, we handle it all. Powered by AI and proven across 15,000+ videos and 40billion views, we grow your audience and revenue, fast.
Studio
[ Data-backed content built for scale ]
From original series to viral reels, we craft world-class social-first formats audiences choose to watch - delivering on your business outcomes.
Distribution
[ Next-gen audience expansion ]
We identify, negotiate, manage distribution across social, FAST, linear TV, and streaming partnerships. Plug into Totem’s pipelines or let us equip your team to build your own.
Brand Partnerships
[ Creative content that drives results ]
From single-creator to network-wide rollouts we craft campaigns that integrate seamlessly across our brands. The result: authentic engagement and quantifiable uplift across your brand portfolio.
Digital Rights Management
[ Protecting and monetising IP at scale ]
You created it. We defend it. Our global monitoring and network partnerships recover 30%+ in lost revenue - shutting down infringement, enforcing your rights, and converting piracy into new income streams so you stay in control.
Let's Work Together
Whether you're a brand, platform, content owner, or future team member we’d love to hear from you. Complete the form and we’ll get back to you.